ROI Tracking
Measure the return on investment of your campaigns and channels.
Total Spend$128.4K18.6%vs Apr 8 – May 7
Total Revenue$842.6K24.7%vs Apr 8 – May 7
Net Profit$714.2K26.1%vs Apr 8 – May 7
Overall ROI6.57x0.89xvs Apr 8 – May 7
ROAS (Return on Ad Spend)6.57x0.89xvs Apr 8 – May 7
ROI Over Time
SpendRevenueROI
$80K$60K$40K$20K$0
May 8May 15May 22May 29Jun 7
8x6x4x2x0x
ROI Performance
6.57x
0xOverall ROI10x+
- Excellent8x+
- Good5x – 8x
- Average2x – 5x
- Poor< 2x
Your ROI is 31% higher than the previous period.
ROI by Channel
| Channel | Spend | Revenue | ROI | ROAS |
|---|---|---|---|---|
| $32.4K | $241.8K | 7.46x | 7.46x | |
| $18.7K | $129.6K | 6.93x | 6.93x | |
| SMS | $12.6K | $73.2K | 5.81x | 5.81x |
| $24.3K | $164.7K | 6.78x | 6.78x | |
| $15.8K | $92.3K | 5.84x | 5.84x | |
| Google Ads | $14.6K | $102.6K | 7.02x | 7.02x |
| Others | $8.0K | $37.7K | 4.71x | 4.71x |
View full channel report
Revenue Contribution by Channel
$842.6KTotal Revenue
- WhatsApp28.7%($241.8K)
- Email15.4%($129.6K)
- Facebook19.5%($164.7K)
- Instagram11.0%($92.3K)
- SMS8.7%($73.2K)
- Google Ads12.2%($102.6K)
- Others4.5%($37.7K)
View full breakdown
Campaign ROI Performance
| Campaign Name | Channel | Spend | Revenue | ROI | ROAS | Conversions | Cost per Conversion | Status |
|---|---|---|---|---|---|---|---|---|
| Monsoon Offer 2026May 1 – May 31, 2026 | $22.4K | $178.9K | 7.98x | 7.98x | 3,245 | $6.90 | Excellent | |
| New Product LaunchApr 20 – May 20, 2026 | $18.7K | $129.6K | 6.93x | 6.93x | 2,231 | $8.38 | Good | |
| Weekend Flash SaleMay 10 – May 12, 2026 | $11.2K | $62.7K | 5.60x | 5.60x | 1,342 | $8.34 | Good | |
| Loyalty RewardsApr 15 – Jun 15, 2026 | $15.6K | $92.3K | 5.92x | 5.92x | 1,987 | $7.84 | Good | |
| Re-engagement MayMay 5 – May 25, 2026 | $8.4K | $31.2K | 3.71x | 3.71x | 845 | $9.94 | Average |
View all campaigns
ROI Insights
- WhatsApp campaigns deliver the highest ROI at 7.46xConsider increasing your budget.
- Your overall ROI improved by 0.89xGreat job! Keep optimizing.
- Email campaigns have the lowest cost per conversion$8.38 vs overall avg $7.95.
View all insights
ROI & Attribution
- Attribution ModelLast Click
- Lookback Window7 Days
- Attributed Revenue$612.3K (72.6%)
- Unattributed Revenue$230.3K (27.4%)
Manage attribution
Recommendations
- Increase budget on high ROI WhatsApp campaignsPotential additional revenue: $42.6KView
- Test similar audiences for Email campaignsPotential additional revenue: $18.7KView
- Pause low performing campaigns with ROI < 2xYou can save up to $3.2KView
View all recommendations
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