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Telvanta
WIN BACK CUSTOMERS

Personalized win-back
campaigns that bring

customers back.

Deliver the right message, on the right channel, with the right offer—personalized for every customer to spark interest and drive action.

A win-back campaign in action — a five-step rail running from Identify Inactive Customers through Personalize Message & Offer, Choose Best Channel and Send & Engage to Measure & Optimize, over three cards: a Lapsed – 60 Days+ segment card for Samir Shrestha, inactive for 64 days, last order Apr 10 2024, NPR 12,450 spent, WhatsApp preferred, with an AI recommended 15% OFF plus free shipping offer; a personalized WhatsApp message preview closing on a Shop Now button; and a campaign performance card reading 12,842 delivered, 4,391 opened at 34.2%, 1,982 clicked at 15.4%, 821 converted at 6.4% and NPR 245,680 revenue generated.

The impact of personalized win-back campaigns

Re-engage Inactive CustomersBring back customers before they churn for good.
Higher ConversionPersonalized messages and offers convert 2–5x better.
Increase RevenueRecover lost revenue and improve campaign ROI.
Stronger RelationshipsShow customers you understand and value their needs.
Data-driven OptimizationLearn what works best and continuously improve results.

Trusted by growing businesses

10K+Businesses50M+Conversations / Month
99.99%Platform Uptime4.8/5 from 500+ reviews

Our personalized win-back campaigns with Telvanta.ai helped us recover 32% of inactive customers and increase repeat purchases significantly.

Anita ShresthaGrowth Manager,Daraz Nepal

How personalized win-back campaigns work

1. Identify Inactive Customers

Use AI to detect customers who are inactive or at risk of churn.

2. Understand & Segment

Analyze behavior, preferences and purchase history to create smart segments.

3. Personalize Message & Offer

Craft personalized messages and offers that match each customer’s interests.

4. Choose Best Channel

Deliver via the channel your customer prefers — WhatsApp, SMS, Email, etc.

5. Track, Learn & Optimize

Measure performance and optimize campaigns for better results.

Powerful capabilities for better win-back results

AI-Powered Segmentation

Automatically group customers based on inactivity, behavior, value and preferences.

RFM & Recency AnalysisPredictive Churn ScoringSmart SegmentationDynamic Updates

Personalized Messaging

Create highly relevant messages using dynamic content and customer data.

First Name & PersonalizationProduct RecommendationsDynamic ContentMulti-language Support

Targeted Offers

Offer the right incentive to the right customer at the right time.

Discounts & CouponsFree ShippingBundle OffersLoyalty Rewards

Omnichannel Delivery

Reach customers across their preferred channels for higher engagement.

WhatsAppSMSEmailPush NotificationVoice Call

Performance & Optimization

Track every campaign in real-time and use insights to improve future campaigns.

Real-time AnalyticsA/B TestingAttribution TrackingROI Measurement

Win-back campaign examples

Abandoned Cart

Remind customers about items left behind with personalized offers.

Lapsed Customers

Re-engage customers who haven’t purchased in 30/60/90+ days.

Subscription Expired

Win back customers with renewal offers and special discounts.

Low Engagement

Re-engage customers who haven’t interacted with your brand.

High Value At Risk

Personal outreach and exclusive offers for high value customers.

Why personalized win-back campaigns matter

Up to35%

More Revenue

Recover lost revenue with effective campaigns.

Up to2–5X

Higher Conversion

Personalized campaigns convert better.

Up to40%

Improve Retention

Bring customers back and increase lifetime value.

Up to30%

Lower Churn Rate

Reduce churn by re-engaging at the right time.

Up to50%

Better Open Rates

Personalized messages get more attention.

Stronger Loyalty

Rebuild relationships and turn customers into brand advocates.

Bring them back. Keep them for long.

Run personalized win-back campaigns that deliver real results.