LIFECYCLE AUTOMATIONBuild Relationships.
Build Relationships.
Automate Every Stage.
Grow for Life.
Lifecycle Automation helps you engage customers across their entire journey—from first interaction to long-term loyalty and advocacy.
- Engage customers at every lifecycle stage
- Personalize based on behavior and intent
- Nurture relationships and increase retention
- Drive repeat business and customer loyalty
24.6K
Contacts in Lifecycle
22.4%vs last 30 days
156.3K
Lifecycle Messages Sent
18.7%vs last 30 days
29.8%
Avg. Conversion Rate
16.2%vs last 30 days
41.7%
Repeat Purchase Rate
15.6%vs last 30 days
87.2
Customer Loyalty Score
14.1%vs last 30 days
$2.45M
Revenue Influenced
24.6%vs last 30 days
Lifecycle Stages You Can Automate
- AwarenessBuild awareness and capture new leads.
- ConsiderationNurture leads with relevant content and offers.
- ConversionEncourage conversion with personalized incentives.
- RetentionEnsure onboarding success and ongoing engagement.
- Loyalty & AdvocacyReward loyalty and turn customers into brand advocates.
Lifecycle Performance Overview
- Awareness120,480
- Consideration68,752
- Conversion32,914
- Retention21,176
- Loyalty & Advocacy11,248
Conversion Rate29.8%Retention Rate64.3%Churn Rate4.7%LTV$286
Top Performing Lifecycle Journeys
View All Journeys- Welcome & Onboarding JourneyHelping new users get started.32.6%Conversion Rate
- Abandoned Cart JourneyRecover lost sales with reminders.28.4%Conversion Rate
- Re-engagement JourneyWin back inactive customers.26.7%Conversion Rate
- Post-Purchase NurtureEducate and upsell existing customers.34.1%Conversion Rate
- Loyalty & Referral JourneyTurn happy customers into advocates.41.3%Conversion Rate
Popular Lifecycle Triggers
- New Sign UpWhen a user creates an account
- First PurchaseWhen a user makes their first purchase
- Product ViewedWhen a specific product is viewed
- Trial StartedWhen a free trial is initiated
- Inactive UserWhen a user is inactive for defined days
- Subscription ExpiringBefore a subscription expires
- High EngagementWhen a user shows high engagement
- Support Ticket ClosedAfter a support ticket is resolved
Recommended Actions
- Send EmailSend personalized emails at every stage.
- Send WhatsAppEngage customers on WhatsApp.
- Push NotificationRe-engage with timely push notifications.
- In-App MessageGuide users inside your application.
- Add to AudienceAdd or remove from a specific audience.
- Assign TaskCreate tasks for your team members.
Lifecycle Journey Templates
- New Customer OnboardingWelcome new users and help them get started.Onboarding
- Abandoned Cart RecoveryRecover lost sales and improve conversions.Conversion
- Win-back CampaignRe-engage inactive or lost customers.Retention
- Subscription RenewalReduce churn and encourage renewals.Retention
- Loyalty & Rewards ProgramReward loyal customers and drive referrals.Loyalty
Lifecycle Impact Analytics
View AnalyticsGrowth indexed to 100 at Jan — absolute figures for this month below.
Contacts Moved in LifecycleRevenue InfluencedCustomer Retention Rate
30024519013580
JanAprJulOct
24.6KContacts Moved in Lifecycle22.4%
$2.45MRevenue Influenced24.6%
64.3%Customer Retention Rate15.6%
Why Use Lifecycle Automation?
- Deliver the right message at every stage
- Increase conversions and average order value
- Improve customer retention and lifetime value
- Build long-term relationships and loyalty
- Drive advocacy and referrals
Automate the entire lifecycle. Maximize every relationship.
Create lifecycle journeys that engage, convert and retain customers for the long term.
- Free personalized demo
- No credit card required
- Cancel anytime
- 99.9% Platform Uptime
- Enterprise Grade SecurityYour data is always safe
- GDPR & DND Compliant100% policy compliant
- 24/7 Expert SupportWe’re here to help
- Trusted by 1,800+ BusinessesAcross 20+ Countries