Funnel Analytics
Visualize your customer journey and identify what drives conversions.
Total Visitors245.3K18.6%vs Apr 8 – May 7
Conversions24,84221.4%vs Apr 8 – May 7
Conversion Rate10.13%1.32ppvs Apr 8 – May 7
Revenue$842.6K24.7%vs Apr 8 – May 7
Avg. Order Value$33.926.2%vs Apr 8 – May 7
Funnel Overview
VisitWebsite / Landing Page245,300
EngagedViewed Product / Service98,74240.25%Drop-off: 146,558
Add to Cart / LeadAdded to cart or submitted form55,42156.13%Drop-off: 43,321
Checkout / InquiryReached checkout or inquiry31,87657.52%Drop-off: 23,545
Purchase / ConversionCompleted purchase / Converted24,84277.88%Drop-off: 7,034
Overall Conversion Rate10.13%Total Drop-off220,458Time to Convert (Avg.)2d 14h
Funnel Conversion Trend
Conversion Rate (%)
15%10%5%0%
May 29Conversion Rate: 11.32%
May 8May 15May 22May 29Jun 7
Top Drop-off Points
StepDrop-off %Drop-off Count
- Visit → Engaged59.75%146,558
- Engaged → Add to Cart / Lead43.87%43,321
- Add to Cart / Lead → Checkout42.48%23,545
- Checkout → Purchase22.12%7,034
View full drop-off analysis
Funnel Performance by Channel
| Channel | Visitors | Conversions | Conversion Rate | Revenue | Avg. Order Value |
|---|---|---|---|---|---|
| Organic Search | 78,421 | 9,842 | 12.56% | $342.1K | $34.78 |
| Paid Search | 65,213 | 7,342 | 11.25% | $263.4K | $35.89 |
| Social Media | 42,358 | 3,645 | 8.60% | $118.7K | $32.58 |
| 28,421 | 2,954 | 10.40% | $102.3K | $34.64 | |
| Direct | 18,742 | 1,523 | 8.13% | $49.2K | $32.31 |
| Referral | 12,142 | 536 | 4.42% | $16.9K | $31.53 |
View full channel report
Funnel by Device
24,842Conversions
- Mobile58.2%(14,462)
- Desktop34.1%(8,472)
- Tablet7.7%(1,908)
View device performance
Funnel Step Performance
| Funnel Step | Users | % of Previous Step | Conversion Rate | Drop-off % | Benchmark |
|---|---|---|---|---|---|
| 1VisitWebsite / Landing Page | 245,300 | — | — | 59.75%5.23pp | Industry Avg.60.22% |
| 2EngagedViewed Product / Service | 98,742 | 40.25% | 40.25% | 43.87%3.11pp | Industry Avg.40.12% |
| 3Add to Cart / LeadAdded to cart or submitted form | 55,421 | 56.13% | 22.60% | 42.48%2.45pp | Industry Avg.40.60% |
| 4Checkout / InquiryReached checkout or inquiry | 31,876 | 57.52% | 12.99% | 22.12%1.87pp | Industry Avg.20.99% |
| 5Purchase / ConversionCompleted purchase / Converted | 24,842 | 77.88% | 10.13% | — | Industry Avg.10.11% |
View step-by-step analysis
Funnel Insights
- The biggest drop-off is at the first step (Visit → Engaged). Improve landing page relevance and speed.View suggestions
- Your conversion rate improved by 1.32pp compared to the previous period.View trend
- Email and Organic Search channels have the highest conversion rates.View channel report
- Mobile drives 58.2% of conversions. Optimize mobile checkout experience.View mobile report
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