Attribution Reports
Measure the impact of every touchpoint across the customer journey.
Total Conversions24,84221.4%vs Apr 8 – May 7
Revenue Generated$842.6K24.7%vs Apr 8 – May 7
Attributed Revenue$712.4K26.1%vs Apr 8 – May 7
Avg. Revenue per Conversion$34.873.2%vs Apr 8 – May 7
ROAS (Attributed)5.56x0.9xvs Apr 8 – May 7
Revenue by Attribution Model
First TouchLast TouchLinearTime DecayData Driven
$1M$800K$600K$400K$200K$0
Organic SearchPaid SearchSocial MediaEmailDirectReferralOthers
Different attribution models show how credit is assigned to touchpoints along the customer journey.
Attribution Summary
$712.4KAttributed Revenue
- Paid Search39.2%($279.4K)
- Organic Search24.1%($171.7K)
- Email14.6%($104.0K)
- Social Media11.8%($84.0K)
- Direct6.1%($43.4K)
- Referral3.2%($22.8K)
- Others1.0%($7.1K)
Paid Search drives the highest attributed (39.21%) with a ROAS of 6.21x.View Insights
Channel Performance
(Data Driven Attribution)View Model Comparison
| Channel | Attributed Conversions | Attributed Revenue | Revenue % | ROAS (Attributed) | Contribution to Conversion |
|---|---|---|---|---|---|
| Paid Search | 9,726 | $279.4K | 39.2% | 6.21x | 38.4% |
| Organic Search | 5,979 | $171.7K | 24.1% | 4.12x | 23.7% |
| 3,426 | $104.0K | 14.6% | 8.04x | 13.9% | |
| Social Media | 2,934 | $84.0K | 11.8% | 3.28x | 11.2% |
| Direct | 1,502 | $43.4K | 6.1% | 2.12x | 6.0% |
| Referral | 886 | $22.8K | 3.2% | 5.18x | 3.1% |
| Others | 389 | $7.1K | 1.0% | 1.32x | 0.7% |
Top Campaigns by Attributed Revenue
| Campaign | Channel | Attributed Revenue | ROAS |
|---|---|---|---|
| Summer Sale 2026 | Paid Search | $86.4K | 6.72x |
| New Product Launch | $63.1K | 7.81x | |
| Flash Offer Weekend | Social Media | $41.7K | 3.45x |
| Brand Awareness May | Paid Search | $38.2K | 5.11x |
| Re-engagement May | $26.8K | 9.02x |
View all campaigns
Path Length Distribution
24,842Conversions
- 1 Touch18.3%
- 2–3 Touches41.7%
- 4–6 Touches27.6%
- 7–10 Touches9.8%
- 11+ Touches2.6%
41.7% of conversions involve 2–3 touchpoints before conversion.
Time to Conversion
8.6Avg. Days to Convert
- 0 – 1 day22.7%
- 2 – 7 days41.3%
- 8 – 30 days26.1%
- 31 – 60 days7.2%
- 60+ days2.7%
Attribution Insights
- Customers from Email have the highest ROAS (8.04x) with strong revenue impact.View details
- Paid Search contributes 38.4% to conversions and 39.2% to attributed revenue.View details
- Most conversions (68.9%) happen within 7 days of the first interaction.View details
- Data Driven model shows 16.4% higher revenue credit for Email vs. Last Touch.View details
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